Vol. 60 (2026)

Articles

MARKET RESEARCH ANALYSIS OF RETAIL FASHION COSTUMES & APPAREL USING LLM—A QUALITATIVE STUDY

UmaDevi B, M. Ashok, S. Raja, E. Poornima, Babitha Lucin Rani B

Large language models (LLMs) have a transformative effect on market research analysis with enhanced accuracy and efficiency, particularly in...

Apr 05, 2026

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BRIDGING THE THIRD-LEVEL DIGITAL DIVIDE: A SYSTEMATIC REVIEW OF TEACHERS’ DIGITAL CAPITAL AND EDUCATIONAL INEQUALITY IN BASIC EDUCATION

Yinkai Jiao, Mohd Mahzan Awang, Mohamed Yusoff Mohd Nor

The rapid digitalization of education has intensified concerns about educational inequality, particularly in relation to the third-level digital...

Apr 05, 2026

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AN INTEGRATED MODEL FOR COMMUNITY-BASED AGRITOURISM MANAGEMENT BASED ON THE BCG ECONOMY CONCEPT IN THAILAND

Jomsurang Vasasiri , Anamai Damnet

This research aimed to examine the level of community-based agricultural tourism management based on the biocircular-green (BCG) economy model in...

Apr 05, 2026

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A MODEL FOR DESIGNING INNOVATIVE ONLINE MARKETPLACE SERVICE PLATFORMS FOR PROCESSED AGRICULTURAL PRODUCTS IN THAILAND

Chotipong Sansern , Anamai Damnet

This research aimed to (1) examine the level of service innovation of an online marketplace platform to promote the distribution of processed...

Apr 05, 2026

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LITERACY AND EMPLOYMENT INTENTION IN RURAL CHINA: THE MEDIATING ROLE OF JOB ANXIETY AND THE BUFFERING EFFECT OF PSYCHOLOGICAL CAPITAL

Yang Chen, Mohamad Zuber bin Abd Majid, Ahmad Firdhaus bin Arham

Although digital technologies have expanded access to employment, many rural job seekers lack the digital competence and psychological resources...

Apr 05, 2026

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DIGITAL MANAGEMENT TRANSFORMATION AND DIGITAL STRESS AMONG UNIVERSITY LEADERS IN SAUDI ARABIA

Hanan A. Al-Farraj

This study aimed to determine the level of management application from the perspective of electronic leadership in Saudi universities to reveal...

Apr 05, 2026

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HOW DOES TRANSFORMATIONAL LEADERSHIP FOSTER TEACHERS’ INNOVATIVE WORK BEHAVIOR? A SEQUENTIAL CAPABILITY-BUILDING MODEL VIA TALENT MANAGEMENT AND TEACHER SELF-EFFICACY IN CHINESE TVET UNIVERSITIES

Rui Chen, Azlin Norhaini Binti Mansor, Marlissa Binti Omar

This study examines how transformational leadership relates to teachers’ innovative work behavior at Chinese vocational and technical universities...

Apr 05, 2026

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CAUSAL RELATIONSHIPS AMONG THE FACTORS INFLUENCING THE COMPETITIVE CAPABILITY OF THAI REAL ESTATE COMPANIES BASED ON THE CONCEPT OF SUSTAINABLE CITIES AND COMMUNITIES (UN SDG 11)

Sukhumpong Channuwong, Maen Tongvijit, Sarana Photchanachan, Rui Sun, Ye Jia

This study aims to examine the causal relationships among the total quality management (TQM), learning organization (LO), corporate governance...

Apr 05, 2026

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THE ROLE OF RENEWABLE ENERGY IN ADVANCING AFFORDABLE AND CLEAN ENERGY PATHWAYS TOWARD A GREEN AND SUSTAINABLE FUTURE IN DEVELOPING NATIONS

Pensri Bangbon, Pawinee Thongyam, Rungrot Tongruang, Rui Sun, Usanee Thoy, Ye Jia

This study aims to (1) examine the effects of renewable energy utilization on economic development and poverty reduction in developing countries;...

Apr 05, 2026

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CAPITAL STRUCTURE OPTIMIZATION AND STRATEGIC FINANCIAL MANAGEMENT IN COMMERCIAL BANKS: EVIDENCE FROM VIETNAM

Tran Thi Lan

The main objective of this paper is to elucidate certain key issues related to the structural shift of investment capital in commercial banks...

Apr 05, 2026

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FACTORS AFFECTING THE QUALITY OF HIGHER EDUCATION IN THE CONTEXT OF UNIVERSITY AUTONOMY IN VIETNAM

Pham Huynh Minh Hung

In the context of higher education reform in Vietnam, university autonomy is considered a key driver for improving the quality of teaching and...

Apr 05, 2026

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Articles

DEVELOPMENT OF AN OUTCOME-BASED EDUCATION CURRICULUM: INNOVATIVE, ADAPTIVE, AND COLLABORATIVE) IN THE DOCTORAL PROGRAM OF CHRISTIAN EDUCATIONAL MANAGEMENT IAKN TARUTUNG

Lustani Samosir, Arip Surpi Sitompul, Ani Sefrida Nadapdap, Fetty Farida Tamba

This article reports the results of research on Outcome-Based Education (OBE) Curriculum Development, which aims to develop an innovative,...

Apr 05, 2026

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A LITERATURE REVIEW ON THE BENEFITS AND CHALLENGES OF BUSINESS CREATION AMONG CHINESE COLLEGE STUDENTS

Wang Yanli, Sheerad Sahid, Hadi Sumarsomo

Business creation among Chinese college students has gained increasing national importance as a strategy for fostering economic development,...

Apr 05, 2026

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Articles

LEVERAGING CHATGPT TO ENHANCE TEACHING AND LEARNING IN POLITICAL THEORY: EVIDENCE FROM UNIVERSITY STUDENTS

Vu Trung Kien, Pham Huy Tu

With the aim of comprehensively analyzing and evaluating the advantages and challenges in the process of integrating the artificial intelligence...

Apr 05, 2026

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Articles

GUIDELINES FOR IMPROVING THE EFFICIENCY OF TELEMEDICINE SERVICE DELIVERY IN PUBLIC HOSPITALS IN THAILAND

Yotch Thanyaluckpark , Ariya Pongpanich

This research aimed (1) to analyze the factors influencing the development of the efficiency of telemedicine service delivery in public hospitals...

Apr 05, 2026

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Articles

LEVERAGING TRADITIONAL PERUVIAN GAMES AS INTANGIBLE CULTURAL HERITAGE FOR PEDAGOGICAL INNOVATION IN EARLY CHILDHOOD EDUCATION

Rodríguez Bermejo, Doris Abigail, Rivera Muñoz, Morales Chalco, Lezly Mary, Luís Alberto, Valdivia Sanchez, Alania Vasquez, Miguel Angel, Solis Silva, Evelyn Meday, Ayala Tandazo, Jose Eduardo

This study analyzes traditional Peruvian games from two perspectives: as intangible cultural heritage and as a pedagogical strategy in early...

Apr 05, 2026

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