Articles
DOI DOI: 10.62441/actainnovations.v63i.1109

STRENGTHENING CULTURAL ENTREPRENEURSHIP FOR SUSTAINABLE COASTAL ECOTOURISM DEVELOPMENT: A CASE STUDY OF TIKU V JORONG VILLAGE, WEST SUMATRA, INDONESIA

Lucky ZAMZAMI1, Erna HERAWATI 2, Delmira SYAFRINI 3
  1. 1 Department of Anthropology, Faculty of Social and Political Sciences, Universitas Andalas, Padang, Indonesia.
  2. 2 Department of Anthropology, Faculty of Social and Political Sciences, Universitas Padjadjaran, Bandung, Indonesia.
  3. 3 Department of Sociology, Faculty of Social Sciences, Universitas Negeri Padang, Padang, Indonesia.

Abstract

Purpose: Coastal villages in Indonesia continue to depend on extractive fisheries, and ecotourism initiatives introduced to diversify their livelihoods frequently stall after the initial intervention. This study examines how an entrepreneurial culture rooted in local values and social capital is formed at community level, and how it generates innovation in community-based coastal ecotourism. Design and methods: A qualitative single-case study was conducted in Tiku V Jorong Village, Tanjung Mutiara District. Agam Regency, West Sumatra. Twenty-six informants such as traders, stall owners, river and seasonal fishermen, housewives, village officials and plantation workers were selected purposively and interviewed in depth between April and August 2025, supported by participant observation and document analysis. Data were analysed thematically following the six-phase procedure of Braun and Clarke, with source and method triangulation. Findings: Four themes were identified. Local wisdom like gotong royong, musyawarah, the authority of Ninik Mamak, and indigenous ecological knowledge that operates as an informal institution rather than as heritage alone and regulates economic conduct. Social capital mediates interest-free borrowing within kinship networks substitutes for absent formal credit, and kinship channels carry market information at negligible cost. Cultural entrepreneurship then reframes beaches, mangroves and seafood as tourism assets, producing product diversification and collaborative services. These outcomes are, however, held back by limited capital, weak digital marketing capability, inadequate tourism infrastructure and uneven policy support. Ritual practice, notably pre-voyage ceremonies, has largely lapsed, while cooperative norms persist, indicating that the operative cultural resource is normative rather than ceremonial. Originality: The study advances a process model in which local wisdom is the institutional antecedent, social capital the mediating mechanism, cultural entrepreneurship the driving force, innovation the immediate outcome, community-based ecotourism the development outcome, and sustainable coastal development the ultimate impact. The model offers policymakers an ordered sequence for intervention rather than an undifferentiated list of success factors.Purpose: Coastal villages in Indonesia continue to depend on extractive fisheries, and ecotourism initiatives introduced to diversify their livelihoods frequently stall after the initial intervention. This study examines how an entrepreneurial culture rooted in local values and social capital is formed at community level, and how it generates innovation in community-based coastal ecotourism. Design and methods: A qualitative single-case study was conducted in Tiku V Jorong Village, Tanjung Mutiara District. Agam Regency, West Sumatra. Twenty-six informants such as traders, stall owners, river and seasonal fishermen, housewives, village officials and plantation workers were selected purposively and interviewed in depth between April and August 2025, supported by participant observation and document analysis. Data were analysed thematically following the six-phase procedure of Braun and Clarke, with source and method triangulation. Findings: Four themes were identified. Local wisdom like gotong royong, musyawarah, the authority of Ninik Mamak, and indigenous ecological knowledge that operates as an informal institution rather than as heritage alone and regulates economic conduct. Social capital mediates interest-free borrowing within kinship networks substitutes for absent formal credit, and kinship channels carry market information at negligible cost. Cultural entrepreneurship then reframes beaches, mangroves and seafood as tourism assets, producing product diversification and collaborative services. These outcomes are, however, held back by limited capital, weak digital marketing capability, inadequate tourism infrastructure and uneven policy support. Ritual practice, notably pre-voyage ceremonies, has largely lapsed, while cooperative norms persist, indicating that the operative cultural resource is normative rather than ceremonial. Originality: The study advances a process model in which local wisdom is the institutional antecedent, social capital the mediating mechanism, cultural entrepreneurship the driving force, innovation the immediate outcome, community-based ecotourism the development outcome, and sustainable coastal development the ultimate impact. The model offers policymakers an ordered sequence for intervention rather than an undifferentiated list of success factors.

How to Cite

ZAMZAMI, L., HERAWATI , E., & SYAFRINI , D. (2026). STRENGTHENING CULTURAL ENTREPRENEURSHIP FOR SUSTAINABLE COASTAL ECOTOURISM DEVELOPMENT: A CASE STUDY OF TIKU V JORONG VILLAGE, WEST SUMATRA, INDONESIA. ACTA INNOVATIONS, 63, 409–422. https://doi.org/10.62441/actainnovations.v63i.1109
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