THE IMPACT OF THE PRAGMATIC POLITENESS MODEL ON THE PREVENTION OF CYBERBULLYING IN DIGITAL INTERACTIONS AMONG STUDENTS IN PHASE E
Abstract
Cyberbullying is a phenomenon of symbolic violence that continues to rise among Indonesian students and has serious impacts on mental health, academic performance, and digital communication ethics. Although technology-based interventions have been developed, approaches that explicitly target the linguistic-pragmatic dimension as a mechanism of social engineering remain very limited, particularly in the context of senior high school education in Indonesia. This study aims to (1) identify the characteristics of the need to develop a pragmatic courtesy-based anti-cyberbullying guide; (2) develop a prototype of an integrated guide; and (3) empirically test its effectiveness among high school students in Phase E in Semarang City. The study employed a Mixed-Methods Research and Development (R&D) design adapted from the Borg and Gall model (seven stages). Qualitative needs analysis was conducted through open-ended questionnaires, in-depth interviews, and observations of educators and students across three cultural regions (n = 48 informants). The effectiveness test was conducted on 20 Phase E students using a one-group pretest-posttest design. Data were analyzed using Qualitative Content Analysis (QCA) and the Paired Samples T-Test; the effect size was calculated using Cohen’s d. The needs analysis yielded three main themes: the urgency of specific forensic linguistics material, the need for role-based guidelines for teachers as agents of transformation, and an interactive, scenario-based design. The prototype was developed into three integrated components and validated with a CVI score of 0.91. Effectiveness testing showed an average score increase from 69.0 (pretest) to 87.0 (posttest) with a significant difference (t(19) = −11.978, p < 0.001, Cohen’s d = 2.68, very large effect category). The guide was found to be statistically valid and effective in enhancing students’ anti-cyberbullying competencies. These findings support integrating pragmatic literacy as the core of the digital education curriculum in secondary schools and demonstrate that language-based social engineering is an effective counter-violent mechanism against Bourdieu’s symbolic violence in the digital space.
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References
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