Articles
DOI DOI: 10.62441/actainnovations.v63i.1090

ESG AWARENESS, TECHNOLOGICAL CONVENIENCE, AND THE GREEN INVESTMENT CHOICES OF GENERATION Z IN VIET NAM

Huong Giang Ninh1, Vu Viet Anh2
  1. 1 Academy of Finance, Hanoi, Vietnam.
  2. 2 Co-author

Abstract

This study investigates the determinants of Green Investment Intention among Generation Z in Hanoi, Viet Nam, focusing on the interplay between Technological Convenience, ESG awareness, and Green Financial Action. Utilizing a cross-sectional survey of 255 respondents, the study employs Confirmatory Factor Analysis and robust OLS regression to examine the direct and moderating effects of these variables. The empirical results demonstrate that both ESG awareness and Technological Convenience are significant positive drivers of green financial actions. Notably, ESG awareness emerges as the most dominant predictor of investment intention, highlighting the critical role of intrinsic sustainability values among the younger generation. The moderation analysis reveals a marginally significant interaction effect, suggesting that while digital platforms serve as essential facilitators for green financial participation, they act primarily as enablers rather than significant amplifiers of the relationship between awareness and behavioral execution. The model robustly explains approximately 67% of the variance in green investment intentions. These findings offer actionable insights for fintech developers and policymakers, suggesting that strategic initiatives should prioritize fostering sustainability literacy to drive long-term behavioral change, while leveraging digital platforms to lower transactional barriers for sustainable finance.

How to Cite

Ninh, H. G., & Anh, V. V. (2026). ESG AWARENESS, TECHNOLOGICAL CONVENIENCE, AND THE GREEN INVESTMENT CHOICES OF GENERATION Z IN VIET NAM. ACTA INNOVATIONS, 63, 180–190. https://doi.org/10.62441/actainnovations.v63i.1090
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